Kia SOUL

TV / SOCIAL / DIGITAL

To position the iconic SOUL as a truly urban and youthful vehicle, we created a launch campaign centred around artists and makers who embody the idea that life is a blank canvas you fill with soul. We created 3 companion videos; one for each of the artists featured in the TV spot, helping to ground the campaign within a real world of independent makers. We shot with a combination of 4K, analog Handicam and still photography we accessed the sometimes chaotic visual language of our time. Hard-hitting tactical components such as banners, Spotify radio, OLVs and social communicated the car’s features and benefits.